ACHIEVEMENTS

WMD Fight Gear was the main sponsor to Impact FC that aired over 6 countries pay per view, and included many world class veteran fighters including Ken Shamrock and Pedro Rizzo. We were proud to have put WMD Australia on the canvas letting the international community know that we will be a world class destination for MMA shows and fighters in years to come.

GOALS AND AIMS

As one of Australia’s premier MMA fight gear brand, we aim to bring more awareness of MMA trends and product to the mainstream and fitness community. We have done this through our annual exhibition at the largest fitness gathering of around 30,000 attendees at the Australian Health and Fitness Expo.

We have always aimed to build a loyal and distinct group of sponsored fighters and gyms throughout our region. The main aim for fighters is to provide as much support as possible, but this requires local communities to support local brands and small business subsequently.

PERSPECTIVES

Our perspective has been quite clear since WMD’s creation. Over the number of years, hundreds of people, gyms, promoters, media, businesses and industry personnel mostly embrace the extraordinary evolution the martial arts industry (and fitness industry) is undertaking.

We understood that the major international MMA brands would take over – and we forecasted that they will hit mainstream retail stores. But we knew that Australians get sick of brands, corporations and a portion of us want to support local brands. A great example is Tapout, a great brand – but a lot of people choose not to be part of a dominant brand as it does not represent individualism. Martial arts is about growth, strength, courage – but what we saw was the clothing brands adding attitude. That created a far greater reach and opened up endless opportunities. This has given the martial arts industry a chance to be further recognized as a mainstream sport, as well as businesses to engage a wider platform customer, and professionals to engage in revitalizing fitness trends.

WMD is a passionate small business and encourage those who have the influence and authority to push the martial arts industry into becoming a more professional and valuable part of Australian sport, so that everyone involved can benefit from the explosion of MMA at this critical time.